70 Customer Feedback Questions to Ask

Start with the ten most important feedback questions below:

These questions will give you essential information about the most impactful parts of your business.

How did you hear about us?
Were your expectations met, unmet, or exceeded?
Did our employees or customer service staff help you? How?
What, if any, products, services, or features are we missing?
What did you enjoy most about your experience?
How would you describe your experience in our store / on our website?
On a scale of zero (unlikely) to ten (very likely), how likely would you be to recommend us to friends or family?
From one (unhappy) to ten (very happy), how would you rate your overall satisfaction with us?
On a scale of one (not easy) to ten (very easy), how easy was your checkout experience?
What would you change about your experience?

These questions are a good start. Especially question 7 (NPS), question 8 (CSAT), and question 9 (CES) help you gather important quantifiable data.

To get more detailed information about any area of your business, visit the list. You will find questions